Are You NDIS Ready?
The National Disability Insurance Scheme (NDIS) is designed to deliver person-centred services to persons living with significant or permanent disabilities. Numerous products are offered in the scheme to help them achieve independence and enhance their quality of life.
Challenges with Moving To the NDIS
While the disabled will reap worthwhile benefits after the implementation of the NDIS, the organisations providing the services will face various challenges. Foremost, the participants of the scheme may not have all the information on their eligibility. Although the scheme has been advertised widely in the country, there are still some details that are not clear to the affected population.
Further, it may be difficult for the participants to be convinced to change their service providers. Specifically, once an individual qualifies for the scheme, the benefits they get from other schemes will automatically cease. As such, the participants may have reservations and scepticism in regards to enrolling in the NDIS.
Moreover, the government has invested in digital client management systems to ensure that all the clients can record all the relevant information. Service providers must transit from the traditional mans of keeping records such as paper, which is costly. They must also be able to deliver quality services without necessarily adding the charges to maintain their clients. Based on these reasons, it is critical that the service providers find a way of minimising costs and at the same time provide top-notch services.
Regardless of the challenges, it is critical that the service providers try to reach to as many participants as possible. It is particularly important to reach out to the clients within the first 100 days of the NDIS scheme’s roll out. This is because the participants are more eager to get the services. The authorities may also be readily available to offer all the information on matters such as eligibility of participants and the packages offered to the affected group.
The EDM solution
Certainly, there is a need for the service providers to overcome all the challenges of transiting to NDIS. In fact, it is critical that organisations offering such services are prepared adequately. One of the ways of doing so is to engage in electronic direct marketing (EDM) campaigns. They involve marketing services in a participant’s e-mail address using external systems.
One of the advantages of EDM is that the strategy is designed in such a way that everyone, including people with disability, can access them with ease. It is, therefore, easy to disseminate information on the benefits of NDIS and the issues regarding eligibility. More so, they aid organisations to create long-term relationships with their clients. They are also efficient in the sense that you can issue out voluminous messages directly to a participant’s inbox within a short time. In other words, the right message is delivered to the right individual in good time.
Further still, having conducted the best campaigns, it is possible to monitor the buying behaviours of the clients and prepare accordingly. You can also find out in advance whether you will make any returns to investment or not. Precisely, for you to thrive as the best NDIS scheme service provider, you should consider the EDM strategy.
For more information visit https://myplace.ndis.gov.au/ndisstorefront/about-us/our-sites/nsw.html