Market Your Organisation & Find NDIS Participants
As the National Disability Insurance Scheme (NDIS) continues to roll out, Australian society is being transformed. Individuals are now beginning to experience increased support, centered around them and their needs, all thanks to the NDIS. Organisations wishing to deliver such services to participants must be ready to conduct thorough marketing to ensure their organisation is noticed. This is particularly true for organisations that are fresh in the field. Here are some of the best ways to market your organisation and find NDIS participants.
Utilise social media
In an era where almost everyone in the world is online, marketing your products through social media is now more effective than ever. Facebook alone has over 1.5 billion users worldwide with a further 300 million users on Twitter. Other platforms such as Pinterest and Instagram also attract millions of users.
To get the best out of social media marketing, you must have clear goals from the beginning. Set a goal of the number of participants that you need to reach out to within a given time. That way, you can monitor your progress and change your tactics if need be.
There are countless forums on both social media platform and within your community worth participating in. These forums are a great way of networking whilst finding out more about the NDIS and Disability Support industry.
Google ad words campaigns
Google Adword campaigns are designed to help you reach targeted groups in your digital marketing. These ads focus on keywords that are commonly searched for by a user and will show to your specified target audience when that keyword/phrase is typed. When developing your Google Adword campaign it is important to have a target audience in mind to ensure your ads are reaching the appropriate people.
Notably, Google Adword campaigns require you keep revising the grouping keywords meaning you are able to frequently analyse keyword data and eliminate unnecessary keywords. The performance grader will help you know when your campaigns are not effective and thus require revision.
There are a variety of ways to market your services online. By opting for any of them, you can be sure that you are reaching a high volume of people, more specifically your target audience.